Website analytics help you to get a deep view on how the visitors of you website behave once they have come across your business. You get to know exactly who they are whuch includes their gender, their age, how did they come across your website, and what action did they perform once they landed on it. Website analytics give you insight on the working of your website and the different functions happening across it. Top 6 reasons why you should definitely keep checking your website analytics are:
GET TO KNOW YOUR VISITORS BETTER
When it is about user experience, you got to make sure that your website functions and details looks most appealing to your visitors. Once you have an insight on the category of visitors coming across, you can enhance your website and curate it according to their need. Their action on the website tells a lot about their wants, their motives etc. This pattern has to be kept in mind and changes need to be done from time to time.
YOU GET TO KNOW WHICH IS YOUR BOSS CONTENT
Because you can now know what content of yours gets the most traffic, what is the duration of time spent by your visitors and on which content, you can figure out which work of yours is getting the most attention. You can add more call to action (CTA) buttons, purchase links, etc. on the top pages of your site and boost your conversions.
HELPS TO ENHANCE THE SEO RANKING OF YOUR WEBSITE
We have already stressed enough on why SEO or SEARCH ENGINE OPTIMISATION is important for your business. No matter whatever ways you use to convert your visitors into customers, organic traffic is the king. The more people visit your website organically by searching for you on engines, the most profitable it is for you. Hence, enhance your ranking by giving relatable content, know what lacks in your website and what kind of content needs to be added more.
KNOW WHAT BROUGHT THE MOST TRAFFIC TO YOUR WEBSITE AND BUILD STRONGER
Using website analytics you can now know what brought the maximum visitors to your website. You can now add more landing pages and backlinks to enhance the strategy, build more ideas and extract the most out of the situation.
BUILD RELATIONS WITH PEOPLE EVEN YOU ARE REFERRING TO OTHERS
Even you must be putting ad links on your website. Know which links are visited the most and tie up with them for a even more enhanced experience of the user. Make the best out of the outbound too and convince your outbound for a give and take relationship.
KNOW YOUR PRODUCTS AND SERVICES FROM THE EYE OF CONSUMERS
Thankfully analytics tools help you keep a track of your product. Either it is a physical product, or a service or a software, you can know which particular thing has the highest demand, where and in which product do you lack, what can be done to improve the sales. Your customers movement works like a blueprint for your betterment.
To sum it all, website analytics provides you a map outline on every action happening on your website. In a business you should always keep a track where is your business going, what needs to be done more and what is bringing you down. Analytics simply provides you with the same information.